A New Look for the Next Chapter

 

You may have already noticed something a little different, on our website, in your last order, or on the shelf at one of our favorite wholesale partners. If so, you're not imagining it. Wild Carrot is getting a new look.

 

We wanted to tell you the whole story ourselves, rather than let you piece it together one label at a time.

 

Why We're Changing

 

This didn't happen overnight, and it wasn't something we rushed into. Wild Carrot has always been an evolving thing, the same way anything wild is: shaped by seasons, growing slowly, on its own time. This new is the next chapter of a story we've been writing since 2000, the same hands, the same plants, the same land, just a little more fully expressed.

 

What Inspired It

 

Every piece of this new look draws from the Zumwalt Prairie, the largest remaining bunchgrass prairie of its kind in North America, and one of the last truly intact remnants of the Pacific Northwest's old grasslands. It's a landscape defined by abundance: over a hundred species of wildflowers blooming together, over a hundred species of bees pollinating in harmony. Flowers for flowers. Everyone thrives. It's the philosophy the new look is built on.

 

How We're Rolling It Out

 

We're not rolling this out on a set schedule, category by category, or all at once. Instead, we're working through our current labels and boxes first. That means through the end of 2026, you'll likely see current and new packaging side by side, sometimes in the same order.

 

Tossing hundreds of thousands of dollars in usable materials isn't sustainable, no matter how excited we are to share the new look with you. So we're doing this the way we try to do everything: slowly, and on purpose.

 

If what arrives looks a little different from what you expected, nothing inside has changed. Same formula. Same plants. Same care. Always.

 

What Hasn't Changed

 

A new look is still just a look. Underneath it, everything that's always made Wild Carrot Wild Carrot is exactly where you left it.

 

The Formulas. Every recipe is exactly as it's always been, unchanged and untouched.

 

The Hands. Still handmade, still small-batch, still checked and labeled by real people who care about what they're making.

 

The Plants. Still whole-plant infusions, steeped for weeks at a time, never isolates, never rushed.

 

Thank You for Growing With Us

 

Twenty-six years in, we're still the same company we've always been: rooted in the Wallowa Mountains, inspired by the prairie, and grateful every day to make things by hand for people who care about where their skincare comes from.

 

Thank you for being part of this story, then, now, and whatever comes next.

 

With so much love,
The Wild Carrot Team